In the days before the
Internet, advertising involved physical media such as television,
newspapers, publicity campaigns and even the occasional billboard. We
can think of a domain name as the digital equivalent of a billboard.
Of what use is a billboard if it is placed in the middle of a forest?
In the same respect, low-quality and generic domain names will hardly
attract the attention that is required for your business to succeed.
Unfortunately, this can be a slightly complicated process for those
who are new to the industry. What variables should you take into
account when deciding upon a domain name and why does technology now
play a critical role?
The Top Four Factors Made Simple
Most experts agree that
there are four main considerations which need to be addressed when
choosing a domain name. These are:
- The "wow" factor.
- The appropriate extension.
- The relevance.
- The right keywords.
The "wow"
factor simply refers to how memorable the domain name will
be. This can often be accomplished by using the title of your firm.
However, there are times when a name may already be taken. This is
why it is a good idea to have few backup alternatives in mind. A
catchy domain name will go a long way towards driving inbound traffic
to your site.
Extensions can
range from .com and .biz to more specified elements such as .computer
or .boutique. These custom-made extensions will allow your site to
stand out from its competitors and they also help within the Google
ranking system.
You may be penalised if
your domain name is not relevant to the services
that you are providing. Not only will you suffer in terms of
rankings, but your customers may become confused. Always choose a
title that represents your business.
Keywords are
important from an SEO perspective, so try to include the most
relevant ones within the domain name. Names which correlate with
keywords will be more visible to potential clients; an obvious
benefit from a sales point of view.
If all of this sounds
slightly confusing, you will be happy to know that a
proprietary domain checker is now at your immediate disposal.
Why Use an Automated Program?
Manually checking the
availability of domain names can be a time-consuming process and
there are always chances that you will miss a specific address. In
order to avoid such complications, Shopify
has created a program that allows you to perform detailed searches in
a matter of seconds. You are also provided with well over 50
extensions; important for a taste of originality. Once the proper
name has been found, it can be activated in no time at all.
No longer will you be
concerned that your virtual "billboard" is hidden within
the anonymous digital forest. With this streamlined technology,
finding the most appropriate domain name is much easier than you think. Give it a try and turn your
dreams into a reality.