19 August 2017

INTERVIEW: YRoam's Caterina Luckhurst

While filming our Norwegian travel vlog we were kept online thanks to a little gadget called YRoam. Grateful for that constant access to the internet, no matter where in the world we went, we decided to grab a chat with one of YRoam's directors, Caterina Luckhurst. Here's what she said...

Hello. Who are you?

My name is Caterina Luckhurst, proudly speaking on behalf of YRoam and my fellow Directors.

And what do you do?

As we are a new company, all the Directors have taken a ‘all hands on deck’ approach! My colleagues and I are making agreements with distributors and businesses scattered across the world, mastering and training clients on our data management platform, and having fun dipping into the world of social media and marketing to keep an online presence.

What is an average day like for you?

An average day can really vary to be honest, but it always starts with a good coffee! Sometimes it may start with a very early catch up call with our customers across the world; the time difference can be tricky. Checking our management platform to see who’s online, to help support our customers and make sure all is order. A daily check and fun post on Twitter, Linkedin and Instagram to keep things light, and share our thoughts or other articles we like via the YRoam blog.

Where do you see mobile internet industry going in the near future, and how might you have to adapt?

We truly see this as an ever growing industry, where there is always room for growth and new ideas. A world where people are able to get the latest headlines at the drop of a hat, share their day instantly with their friends, family and colleagues, order anything online with a tap of the finger and work on the go from their hand-sized computer, almost anywhere in the world. We see the industry moving away from long term contracts, confusing T&Cs and hidden/unforeseen costs, otherwise known as bill shock! We’ve already had to adapt our product and our data bundles to suit the wants (and needs) of customers and be more transparent. Upfront costs, on-screen data usage, flat rates and a built-in power bank to name a few!

What advice would you offer to someone keen to follow in your footsteps?

Keep your mind open to ideas and opportunities. There is almost always something you can do better and listening to an outside perspective never hurts.

Apart from your own product, what kind of gadget would you like to see being reviewed on The Test Pit?

The WT2 (Real time language translation). I’m desperate to see the WT2 to be reviewed (or test it myself!). I think this is an amazing invention that will enable people to break down language barriers and will enhance the way of the world, if it does what it claims. It runs parallel to the travel/ hospitality industry, roaming/mobile industry and has the potential to be huge!

We'll try to get one, then, Thanks Caterina!

Find out more about YRoam at www.y-roam.com

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