Although banging on for many years about how little they were interested in catching up to Google with plans to develop their own model of autonomous vehicle, Apple has now confirmed it is working on something self-driving.
Writing to the US highways regulator, Apple’s Steve Kenner said that they are “excited about the potential of automated systems in many areas, including transportation”, and that Apple was “investing heavily in the study of machine learning and automation.” Kenner went on to describe the “significant societal benefits of automated vehicles,” and how self-driving cars on the roads could potentially save lives by reducing the number of human-error crashes that occur.
So... what will they call it? iCar? CarBook? MacMotor? Maybe just 'Car'. And people will loose their fucking minds over it. Sigh...